Afterwards, the doodlers had noted fractionally more of the correct names (7.8 on average vs. 7.1 - a statistically significant difference). What's more, moments later, the doodlers also excelled in a surprise memory test of the guests' names and the places mentioned in the message, recalling 29 per cent more details than the non-doodlers.
Andrade said more research is obviously needed to find out how doodling helps us maintain our attention. However, her theory is that by using up slightly more mental resources, doodling helps prevent the mind from wandering off the boring primary task into daydream land. This study is part of an emerging recognition in psychology that secondary tasks aren't always a distraction from primary tasks, but can sometimes actually be beneficial.
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Andrade, J. (2010). What does doodling do? Applied Cognitive Psychology, 24 (1), 100-106 DOI: 10.1002/acp.1561
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